The
Practice Of Public Relations 11th Edition by Fraser P. Seitel continues the
theme of giving readers the knowledge and skills they need to know to be
successful in today’s world of public relations –including heavy emphasis on
social media and ethics.
Pairing
Fraser Seitel’s unique, humorous voice with the most up-to-date case studies,
interviews, news photos, and other techniques, the Practice of Public Relations
is truly an “in-your-face” Public Relations textbook.
The Practice Of Public Relations 11th Edition,
now full-color and streamlined, is designed to carry public relations into the
year 2000. It emphasizes the practical nature of public relations work. Full
chapters are now devoted to video, integrated marketing communications, and
multi-cultural communications. Over half of the interviews with public
relations professionals are new and there is one "A Question of
Ethics" case problem per chapter.
Seitel
is meticulous in his notations, all case studies are very current (within the
last 5 years), and questions emphasize the basic material but provide food for
thought. The additional references and book reviews alone are worth the price
of The Practice Of Public Relations 11th Edition book.
Or
Download
pdf ebook
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The Practice Of
Public Relations 11th Edition, Seitel PDF Online ebook Download
Fraser P.
Seitel (Author) | Paperback: 480 pages |
Publisher: Prentice Hall;
